From site selection and design to construction and a turn-key opening—Artistree provided Onera Fredericksburg a complete boutique hotel operations.
This Artistree developed site sold for two times the invested costs a mere 9 months after first opening. Onera Fredericksburg was created to be the Hill Country’s premier glamping site with 11 uniques units. The resulting hotel outperforms most rentals in the area by more than 50%, with Artistree’s two treehouses having the site's highest ADR and occupancy.
Onera is a bespoke glamping development with a different type of unit for everyone's tastes. Four "soft-sided" structures include a safari tent, bushtek tent, geodesic dome, and a tent called the cocoon. The four "hard-sided" structures are two container homes with rooftop decks and two Artistree treehouses, the Spyglass and Monarch.
Artistree supported the client through analysis of various sites to pick one that best serves the vision. Review of business plan to validate cost and revenue projections.
From conceptual layout to utility planning to landscape design, Artistree ensured the site would facilitate the guest experience.
Design of custom treehouse, pool area and elevated tree deck; design of foundations, decks, FF&E, finishes, and internal partitions for prefabricated units; site specific application of spyglass unit
Managed up to a 8 person build team mobilized on-site to ensure highest quality craftsmanship; contracted trades to complete scope of work site-wide
Helped client select reservation software and early operating systems. Created initial PR and marketing campaign that helped site achieve stabilized occupancy in three months.
Lodging
Amenities
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