Focusing on four categories of holistic capital – human, natural, financial, and cultural – is how we create value.
Artistree is proving that tending to these core permaculture principles is not a choice between making profits or doing good but rather the best way businesses in the future will thrive–by becoming both highly profitable and contributing to the well-being of the planet, locally and globally
Artistree believes that all businesses have an opportunity to be a force for social good while still making market returns for our investors. The investments we make beyond profit create resilient businesses and thriving communities.
Focusing on four categories of holistic capital – human, natural, financial, and cultural – is how we create value.
Artistree is proving that tending to these core permaculture principles is not a choice between making profits or doing good but rather the best way businesses in the future will thrive–by becoming both highly profitable and contributing to the well-being of the planet, locally and globally
We partner with investors who want to make a difference while earning high returns.
Human Capital - Artistree works with transparency, integrity, and respect for everyone in collaboration with our employees, guests, investors, and our local community–because in the end, we are really just one team.
Natural Capital - Artistree works with nature — not against it, acknowledging that place is not a commodity, but a gift.Artistree works with nature — not against it, acknowledging that place is not a commodity, but a gift. We steward the land by modelling sustainability systems and co-creating with nature to reframe the way we think about building–utilizing alternative energy, low-impact construction, recycling, upcycling, efficient waste management, and much more to help care for the environment. Each of our locations will be informed by the local environment rather than impose upon it, giving guests a unique, authentic taste of its natural surroundings.
Social Capital - At our core, Artistree is a social business; practicing for-profit conservation is essential. To us, financial capital does not mean how much money can we make, but how can Artistree participate in impact investing that is profitable, local, and sustainable. The past ethos of for-profit companies making money and non-profits doing good must give way to extremely profitable companies doing exceptionally good things.
Cultural Capital - Dedicated to curating a new brand of hospitality that works symbiotically with local communities, we utilize local design, construction, and operations. This means hiring local, buying local, helping sustain local affordable housing, and ensuring that our tourism footprint is small enough not to overrun the community we wish to enliven. Every aspect of Artistree is designed to work with, and give back, to the surrounding community, fostering a sense of place and harmony.